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WHITE-LABEL SEO PRICINGWhite-Label SEO Pricing
What it costs, what drives the price, and what to charge your client. No 'contact us for a quote.'
QUICK ANSWER
How much does white-label SEO cost?
How much does white-label SEO cost?
White-label SEO typically costs between $500 and $5,000 per client per month, depending on the site's size, the competitiveness of the market and which disciplines are included. Technical-only engagements sit at the lower end. Full programs including content and link building sit at the upper end.
How much should you mark up white-label SEO?
Most agencies resell white-label SEO at two to three times what they pay. An agency paying $1,500 typically charges the client $3,000 to $4,500. Markups above three times are common where the SEO is bundled inside a broader strategy retainer and not itemised separately.
WHAT DRIVES THE PRICE
What actually drives the price.
Anyone quoting you a fixed price per keyword or per link is selling volume, not results, and the price is the least of your problems.
Site Size and Complexity
A five-page local site is not a 40,000-SKU store.
Market Competitiveness
Ranking a plumber in a town of 30,000 is not ranking a SaaS company against venture-funded competitors.
Disciplines Included
Technical-only is not technical plus content plus links.
Content Volume
The single biggest variable in most engagements.
Link Targets
A national publication placement costs fifty times a directory link, and is worth more than fifty of them.
Turnaround
Standard or expedited.
Our PricingThree tiers. One pilot. No per-keyword pricing.
Request-based, not hourly. Pick the tier that matches your active SEO client volume, or test us with a one-time pilot first.
Starter
BUILDER
$1,500/month
For one active SEO client or a technical-only engagement.
- Capacity: Up to 25 requests · ~50 hours of team capacity
- Technical, content, links, local, or programmatic, mixed as needed
- 24–48 hour turnaround on standard requests
- Async support via Slack, Loom, or your project tool
- One revision round per request
Most Popular
GROWTH
$2,800/month
For a full program: technical, content and links running together.
- Capacity: Up to 60 requests · ~100 hours of team capacity
- All Builder capabilities included
- Same-day turnaround on urgent requests
- Dedicated project manager
- Two revision rounds per request
Best Value
SCALE
$5,500/month
For agencies running full-program SEO across five-plus clients.
- Capacity: Unlimited requests · ~200 hours of team capacity (fair use)
- All Growth capabilities included
- Priority queue across all client work
- Weekly strategy call
- Unlimited revisions
THE PILOT
WHAT TO CHARGE
What to charge your client.
Your business, not ours. We have no visibility into it and no opinion on it. For reference: most partners resell at two to three times. Some go higher, because the SEO sits inside a strategy retainer where the client is buying an outcome, not a line item.
Do not compete on price with offshore providers charging $300 a month. You will lose, and the clients you win at that price will churn in four months and leave a bad review. Compete on the thing they cannot do: judgement, communication and accountability.
FAQ
Questions agencies ask about SEO pricing.
How much does white-label SEO cost?
Typically $500 to $5,000 per client per month depending on site size, market competitiveness and which disciplines are included. Stepwise runs $1,500 to $5,500 a month with a $750 one-time pilot.
How much should I mark up white-label SEO services?
Most agencies resell at two to three times what they pay. Higher markups are common where SEO is bundled into a broader retainer and not itemised.
Do you charge per keyword or per link?
No. Anyone pricing SEO per keyword or per link is selling volume, not results.
Is there a cheaper option?
There is always a cheaper option. There are providers charging $300 a month. What you get is a report generator and a link farm, and it is your name on it when it fails.
Do you offer a trial?
A $750 one-time pilot on a single build. No subscription required.
Is pricing hourly?
No. Request-based. A request is one focused task. Timesheets reward slowness.
Can I scale up and down?
Any month, thirty days notice. No annual contract.
What if I only need one discipline?
That works. Many partners start technical-only or content-only and add the rest later.
Twenty minutes. We'll tell you the real number.
Bring one client site and we’ll tell you what tier fits, what to charge, and what the pilot would show you.
Book the fit call