WHITE-LABEL MEDICAL & DENTAL SEOMedical and Dental SEO, Delivered Under Your Brand
It is a local SEO problem with a YMYL constraint on top, and a regulator who does not care that your agency wrote it.
QUICK ANSWER
What is the highest-leverage fix in healthcare SEO?
One dropdown
A cosmetic dentist categorised as ‘Dentist’ in Google Business Profile competes against every general practice in the city, on price, for patients who want a check-up. Categorised as ‘Cosmetic Dentist,’ they compete against six specialists for patients who will pay four thousand pounds for veneers. Same practice. Same website. Entirely different business.
The rest of it
Reviews, clinician-authored content, and a treatment page per procedure built in order of value rather than volume. Teeth whitening gets more searches than dental implants. Implants are worth twenty times more, and the practice does not want traffic. It wants implants.
WHAT WE DELIVER
What we deliver.
The Google Business Profile, Properly
Correct primary category. Every service listed individually. Real photographs of the actual practice. Emergency hours explicit.
The Review Process
Volume, rating, recency and specificity. A review saying ‘Dr Patel talked me through the implant and it was painless’ is worth ten that say ‘great service.’
Treatment Pages, By Value
Implants, veneers, Invisalign, emergency, root canal. What it is, who it is for, what it involves, what it costs, the alternatives, the risks, the clinician who performs it.
Clinician-Authored Content
Named, registered practitioners. Registration numbers. Person schema. sameAs links to the professional register. Reviewed-by lines where a writer produced the draft.
Real Clinical Sources
Peer-reviewed literature and professional body guidance. Not a blog.
Three things we will tell your client.
Medical and dental SEO carries real regulatory risk. We say the hard parts out loud.
Every practice hides them and every patient wants them, and the practice that publishes an honest range out-converts every competitor whose page says 'contact us for a consultation.'
Publicly acknowledging that someone was a patient can itself be a breach. We keep responses generic, warm, and take it offline immediately.
A patient who agreed to a before-and-after for the practice's wall has not consented to it on the website and in a Google post. Get proper consent or we do not publish it.
THE LINE WE HOLD, ESPECIALLY IN CHIROPRACTIC
Chiropractic is roughly a third of this cluster, and it deserves saying plainly: advertising standards bodies in the UK, US and Australia have taken repeated action over claims made on chiropractic websites.
We write what the evidence supports. Nothing else. An agency writing content that claims treatment of conditions outside the evidence base is exposing its client to a regulator, and the regulator will not care who wrote it. If your client wants those claims made, we will decline, and we will put the reason in writing so you have it.
WHAT WE WILL NOT DO
What we will not do.
- Gated ReviewsRouting happy patients to Google and unhappy ones to a private form is against Google's policy. It is widely practised in this vertical. We do not do it.
- Bought or Written ReviewsNot in any form.
- Unsigned Clinical ContentWe will not publish clinical content that no named clinician will sign.
- Unsubstantiated ClaimsWe will not make efficacy or outcome claims that cannot be substantiated.