WHITE-LABEL LEGAL SEOLegal SEO, Delivered Under Your Brand
The most expensive vertical in search. Cost-per-click on divorce lawyer terms exceeds $270. Your client expects you to win it. We do the delivery.
QUICK ANSWER
Why does legal SEO fail more often than other verticals?
The real bottleneck
Legal SEO fails for one reason more than any other, and it is not the strategy. It is that every substantive page needs a named, credentialed solicitor attached to it, and solicitors bill by the hour and do not want to write your blog. Google treats legal content as YMYL: anonymous content written by a marketing team will not rank.
How we've solved it
We interview the solicitor for forty minutes, record it, and write from the transcript. They talk. We write. They review. It is the only workflow that survives a real law firm, and it produces better content, because it contains the things only a practising solicitor knows.
WHAT WE DELIVER
What we deliver.
The Practice Area Architecture
A single ‘Services’ page listing eight practice areas competes in none of the eight markets. We build a silo per practice area, with children per sub-practice, because the market is organised by sub-practice.
The Attorney Profiles
The most important pages on a law firm's website, and almost every firm treats them as an afterthought. Bar admissions, education, notable cases, publications, Person schema and a sameAs graph.
Content Through a Workflow That Works
Interview. Transcribe. Write. Review. Publish. The solicitor gives you forty minutes, not a day a month, and we write for the reader who is actually searching.
The Technical Layer
Schema, speed, crawlability, indexation.
Local
Google Business Profile with the correct primary category, regularly the difference between competing against eight specialists and every solicitor in the city.
Links
Legal directories, professional registers, local press, bar associations. Legal has better link opportunities than almost any vertical and firms use almost none of them.
Three things we will tell your client.
Legal SEO fails on trust before it fails on tactics. We say the hard parts out loud.
A doorway network penalises the whole domain. We will explain why not, in writing, and you can forward that email under your own letterhead.
Build it in before you commit to one. We will tell you the realistic version, not the one that wins the pitch.
The firm that picks up wins. Say it on day one. It costs them nothing and it will change their business.
WHAT WE WILL NOT DO
What we will not do.
- Fake or Adapted ReviewsIn a regulated profession this is a conduct problem, not merely an SEO one.
- Unsigned YMYL ContentWe will not publish YMYL content that no named solicitor will sign.
- A Language Model Stating the LawIt will do so confidently and it will be wrong, and for a regulated firm that is considerably worse than not ranking.
- Guaranteed OutcomesNeither should they, and if a competing agency is promising them, tell your client why that is a red flag.
We published everything we know about this vertical, in full, for free. → SEO for law firms: the complete guide