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FOR WEB DESIGN AGENCIESFor Web Design Agencies
You built the site. Three months later they asked why it isn't ranking. You had no answer, and you lost the retainer.
QUICK ANSWER
Why do web design agencies add SEO?
The short version
Web design agencies add SEO because a website project ends and a retainer does not. Once the site launches, the client's next question is almost always about traffic. An agency with no answer to that question hands the ongoing relationship, and the recurring revenue, to somebody else.
THE RETAINER GAP
The project ends. The retainer does not have to.
You are in project revenue. Build, invoice, done. Then you go and find another client, forever.
The SEO agency who picks the client up after you is on a monthly retainer for the next three years, on the site you built.
TURN THE LAUNCH INTO A RETAINER
Turn the launch into a retainer.
Turn the Launch into a Retainer
The site is live. Now it needs to rank. That is a conversation you can have on the day you hand over.
Answer the Ranking Question
Every client asks it. Right now you say ‘that's not really what we do.’
Add CRM and Funnels
The other two things they will ask for.
Keep Your Design Work Pure
We do development and SEO. If you want us to build the Webflow too, we do that.
FAQ
Questions web design agencies ask.
Can a web design agency sell SEO?
Yes, and it is the most natural upsell in the industry, because the client asks the question anyway.
I have no SEO knowledge. Can I still sell it?
Yes. You sell it and own the client. We deliver it and give you the reporting and the talking points.
Do you build the site too?
Yes, if you want. Webflow, Framer, WordPress and Shopify.
Will the site I already built work for SEO?
We will audit it and tell you honestly. Sometimes yes. Sometimes there is technical debt to clear first.
Book the fit call. Bring your last handover.
Twenty minutes. We’ll tell you what the ranking conversation should have looked like.
Book the fit call