FOR FRACTIONAL CMOS
You sold them strategy. Now ship it before they ask twice.
Stepwise is the on-demand execution team that lives behind your engagements. CRM, AI automations, sales funnels, all built under your name, on your timeline, without a single new hire on your end.
WHAT YOU ACTUALLY DO ALL DAY
You were hired to be the senior mind.
Now you’re also the implementation team.
Fractional CMO sounds great on a LinkedIn headline. The reality is messier.
You walk into a CEO meeting with a sharp 90-day plan. They sign. They expect senior strategy and shipped infrastructure inside a quarter. They’re paying you $8K to $15K a month and they want to feel every dollar of it.
So you start the week running pipeline reviews and you end it debugging a HubSpot workflow at 2am because the freelancer you hired didn’t understand lead scoring.
The role you sold isn’t the role you’re running. And every fractional CMO eventually has the same realization:
The strategy was the easy part. The execution is what’s killing the business.
Three Ways To Handle Execution. None Of Them Work.
The math on a fractional CMO practice doesn’t work without a delivery team. You need leverage, not more hours.
THE FIX
We are the delivery team you don’t have to hire.
Stepwise is built to plug into fractional CMO engagements. You stay senior. You stay strategic. You stay billable for the thinking. We become the implementation arm that turns your 90-day plan into shipped infrastructure. Instant turnaround on US timezone, no offshore handoff delays.
Your client thinks you have a team because you do. They just don’t know it’s us.
You stop debugging at 2am
Every CRM build, automation, funnel, and email sequence on your roadmap moves to our queue. You scope. We build. You review. The 2am Zapier spiral ends.
You take on more clients without hiring
The reason most fractional CMOs cap at three clients is delivery, not demand. With Stepwise behind you, the cap is your strategic capacity, which is the part you actually want to sell more of.
You raise your rate without working more hours
You’re charging strategic-mind prices and delivering implementation-team work. With us, the implementation is handled. The strategic mind is all your client sees. Your rate justifies itself.
HOW IT ACTUALLY RUNS
A 90-day plan.
With the actual building included. You sell a strategist. You deliver a strategist plus a build team. Your client gets the version of fractional CMO they hoped they were buying.
COMPASS-style diagnostic, audience research, positioning calls, strategy doc.
CRM cleanup or migration. Reporting dashboard. Source-of-truth pipeline.
Messaging, copy direction, channel strategy, KPI definition.
Funnel build. Email sequences. Automations. AI workflows. Form and capture logic.
Pipeline reviews, content strategy, hire planning for the in-house team you’ll eventually need.
A/B tests, CRO cycles, automation refinement, monthly performance ops.
THE WORK
The infrastructure your engagement letter promised.
CRM Automations
HubSpot, GoHighLevel, ActiveCampaign, Pipedrive, Zoho. Setup, migration, lead routing, scoring, dashboards, integrations.
AI Automations
AI agents for sales and support, qualification flows, AI-assisted reporting, automated follow-up draft generation.
Sales Funnels
Webflow, Framer, GHL, ClickFunnels, WordPress. Lead-gen, webinar, demo, high-ticket, quiz, calculator funnels.
Website Building
Full marketing websites, conversion-focused architecture, CMS systems, multi-language support. Built in your stack of choice.
SEO
Full-program SEO: technical audits, content strategy, link building, programmatic SEO at scale, ranking ops.
Plus full-program SEO, website building, landing pages, and email campaigns as part of the core team’s work. Video editing, UI/UX, and creative design handled through our partner network.
Pricing
Built for one to five active
client engagements.
Most fractional CMOs we work with run two to four clients at a time. Our pricing is structured to match. If you’re starting with one client, the Builder tier ($1,500/mo) covers it. Two to three clients usually fits Growth ($2,800/mo). Four-plus typically lands on Scale ($5,500/mo) or a custom setup. Or test us first with a $750 pilot block, no retainer commitment.
In-House Hire
Perfect for slow-growth teams with long-term hiring budgets.
Stepwise
Great for growing teams needing advanced automation & speed.
Twenty minutes. Bring your worst-running engagement.
We’ll look at the bottleneck on your most painful client and tell you whether Stepwise can fix it. If we can’t, we’ll send you to who can.
Book the fit call